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Welcome to our little corner of the web where the real story unfolds. It all began with a dream, a spark of inspiration that ignited our journey into the world of fashion. Here on our Behind the Scenes page, we're pulling back the curtain to give you a glimpse into how it all started and what makes us tick.

We're giving you an insider's look into the ups, downs, and everything in between of creating something beautiful from scratch.

First up, let's talk design. Picture a bustling studio where creativity runs wild. Our designers are the heartbeat at EVE ROSE THE LABEL, pouring their passion into every sketch and concept. They're the ones who bring our vision to life, infusing each piece with it's own unique flair.

Meet our fashion illustrator Lizzie Brookes.
Lizzie is a South African artist and fashion illustrator based in Dubai.

As a young girl growing up in Dubai, she spent many happy hours at the beach and in the sea and embraces these bright colours in her artworks today. Her artworks are predominately in acrylics, inks and pencils and are strongly influenced by childhood nostalgia and the exploration of memory. She paints beach scenes, birds, messengers and guardian angels.

She studied fashion design in South Africa before moving back to Dubai in the 1990s.
The talented Gretel Warner is our artist behind our printed fabrics. Her works is ulitmately a celebration of being a woman, and everything that comes with the package; depicted through color and expressive mark-making.
Of course, no fashion brand would be complete without top-notch fabrics. Our materials are carefully sourced, from bustling markets to hidden gem suppliers, we leave no stone unturned in our quest for quality.
And then there are the artisans - talented folds who turn fabric into fashion. Meet the seamstresses, tailors and craftsmen who work their magic behind the scenes. With nimble fingers and keen eyes, they bring our designs to life, stitch by stitch.
The dragonfly in our logo symbolizes good fortune, transformation and change - and the kind of change that has it's source in mental and emotional maturity and the understanding of the deeper meaning of life. It also represents creative imagination and the insight of clear vision. Our artisans brought the symbol to life with a stunning golden embroidery to protect and guide you while wearing our designs.
But it's not all work and no play. Follow us behind the scenes as we prepare for photo shoots, runway shows, and everything in between. It's a whirlwind of excitement and creativity, we're inviting you along the ride.
We have been working with our talented photographer Satish who was able to capture our designs in their full beauty and show them exactly as they are - flowy, versatile, feminine and luxurious. Here are some BTS pics from our latest shoot:
So whether you're a fashion enthusiast or just curious about what goes on behind closed doors, you're in the right place. This is where the magic happens - welcome to our world behind the scenes!
We will regularly be updating this page to keep you in the loop. To make sure you won't miss the latest news, sign up for our newsletter!
If you are an artist, fashion designer, photographer or model and would like to collaborate with us please send us an email to We would love to chat with you over a nice cup of coffee to see how we can work together!